Original Post #1

This article is really interesting and definitely a key component to what we are learning in class. http://boss.blogs.nytimes.com/2010/07/22/marketings-forgotten-sense/

It got me thinking how many times I have had songs in my head stuck for hours because of the last commercial I had heard or television commercial. Then I continue singing them and pass them on to a friend and they always seem to say "Why did you get that song stuck in my head" because usually the song is catchy or very annoying yet you can't stop singing along until it disappears. I think this article touches on a great point and after reading it I am noticing more advertisers using songs these days. One that comes to mind is the Apple Ipod song 1, 2, 3, 4  http://www.youtube.com/watch?v=8qP79rRzzh4 A virtually unknown artist to me yet every time I had the song in my head I eventually googled this song and found the name of the singer and now the song is on my ipod!  Absolutely brilliant marketing on Apple's part.

This made me envy Apple's Marketing department and let's face it when you have a great product the Marketing isn't as difficult but still they do it to to perfection. According to Marketing Minds Apple uses a halo effect which in layman's terms is "Apple hoped that the popularity of iPod and iTunes among these new groups of customers would cause these segments to be interested in Apple's computer products. This does seem to have happened. Since the take-off of the iPod there has been a dramatic rise in Apple's computer sales and market share."


When Apple puts out great products and great support then customer's respect their brands a lot more than if they had a so-so product and alright support. Their company, products and marketing is top notch and they are confident they have clinched the marketplace with good reason. 


Remember seeing the commercial for the Apple Macintosh 1984? Well I remember being in elementary school and going into the computer lab and being so amazed at the technology and look of this machine i have never seen in my life. Fast forward to 2001 when Apple launched the Ipod http://www.youtube.com/watch?v=kN0SVBCJqLs. Steve Jobs "Music has been around forever and is not going away" "People trust the Apple brand". 


Since working at Bose in 2002 I have been trained and taught about great technologies in music but I have to say the Bose SoundDock changed the company drastically for the better and this is because of an Apple Ipod. We were able to come out with a product that was actually in the market and doing so well we were able to piggyback on this technology. 


This is why I am starting marketing communications and product marketing. I am simply fascinated with emerging technologies and new products. I understand not all products will be the next Ipad
but with great ideas and social media you can market a product and service and understand what it is people want out there and then take their suggestions and make it happen.