Wednesday, July 28, 2010

Social Media Marketing Monitoring Assignment




Travel deals and more discount travel packages from Travelzoo.I chose to do my Social Media Marketing assignment on TravelZoo. According to Wikipedia, Travelzoo is a discounted travel sight. You can go to Travelzoo and sign up for a weekly email with the Top20 travel deals of the week. This deals are extremely inexpensive but the catch is they tend to be last minute. TravelZoo has a Twitter page  http://twitter.com/Travelzoo According to TravelZoo Twitter the following are their stats.

TravelZoo Annual Report
According to Forbes in 2006 TravelZoo was heading on the up and up 

The 200 Best Small Companies
#6 Travelzoo
10.12.06, 6:00 PM ET



CONSECUTIVE YEARS ON 200 BEST 2
2005 RANK 3 )

Travelzoo ( TZOO ) operates Internet-based travel search engine.

INDUSTRY Other Consumer Services

590 Madison Avenue
New York, NY 10022
phone: 212-521-4200
http://www.travelzoo.com/
   
RANKING
5-YR AVG ROE12
SALES180
PROFITS164
MARKET VALUE135
12-MOS SALES GROWTH27
12-MOS EPS GROWTH92
5-YR SALES GROWTH3
5-YR EPS GROWTH12
BOARD OF DIRECTORS RATING 13



GROWTH
EPS5-YR AVG88%
LAST 12 MOS37%
SALES5-YR53%
LAST 12 MOS51%

PROFITABILITY
RETURN ON EQUITY5-YR AVG46%
LAST 12 MOS18%
DEBT/EQUITY 50

2007 ESTIMATES
EPS$1.15
PE25

MARKET DATA
RECENT PRICE$28.82
MARKET VALUE 2$440 mil
ENTERPRISE VALUE 3$445 mil
ENTERPRISE MULTIPLE 419
INCOME STATEMENT
LATEST 12 MOS SALES$62 mil
LATEST 12 MOS NET INC$12 mil
OPERATING INCOME 6$23.4 mil




"Tired of scouring the Internet for the best travel deals? Let Travelzoo's global team of deal experts do the research for you. Travelzoo researches and evaluates hundreds of deals, selecting only the best to endorse and publish."

The following YoutTube video shows you the ins and outs of TravelZoo and what you can expect from their  services. http://www.youtube.com/watch?v=Ikxxa6UEUIQ 

In this economy everyone enjoys a great deal. Forrester Research http://www.forrester.com/rb/Research/us_leisure_travel_sale_seekers_are_on/q/id/53221/t/2 that when the economy had a landslide the travel business went right along with it. Travelzoo is a great place to land a deal but as mentioned before the site may not be for the planner since most deals are last minute and will not give you a ton of notice. The con would be for someone who does not have a flexible employer where you need to give at least a month or two notice at your employer. However, the deal is not always that you need to travel within the month but you do need to book within a week and then travel within the next three months and I found a lot of the deals to be during the week or when you go onto to the site to book you may find that they are already sold out. But TravelZoo is certainly worth the money and give you a chance to stay at a hotel or resort you might not be able to afford any other time of year. 

TravelZoo currently uses Trackur –" more concerned about your online reputation?  Or perhaps you are a little more cost-conscious, then Trackur might be what the doctor ordered.  With over 16,000 clients including Travel Zoo and Fly.com, Trackur is an online reputation & social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords that interest you.  Prices range from a mere $18/month to $300/month.  Developed by reputation management and SEO expert Andy Beal, this is a great little tools for monitoring your social media presence."









From the Founder – "What is a recommended deal?"

Ralph Bartel, Ph.D., Founder
Dear Internet user:





Thank you for visiting Travelzoo today! Our mission is to bring you the best recommended travel deals from the best companies. – What is a "recommended travel deal?" When we at Travelzoo publish and recommend deals to our 20 million travel subscribers, we apply the most demanding quality standards.
  1. We never recommend a travel deal that we wouldn't book ourselves.
  2. We have our Test Booking Center® research every Top 20® deal before we publish it.
  3. We are independent in our reviews.
If you like Travelzoo, please recommend us to your family and friends.
Happy Travels!
Ralph Bartel, Ph.D.
Founder



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