What I really enjoyed in Chapter 7 of Groundswell was the conversation of word-of-mouth marketing. The impact this can have on a business and organization is huge. Take for instance recently when I overheard some people talking about a restaurant in Westborough. They were saying how much they wanted to try this place and they heard some good things about it and some so-so things about it. But they went on to and realized they would go with the reviews of customers instead. They were shaky to try the restaurant but decided since the reviews had a some good things they would try it out anyway and they stayed away from the food that was given negative ratings. Also mentioned in Groundswell the cost effectiveness of the strategy.
In Chapter 8 I really related to the Tech Support forums because I work at Bose Corporation in Framingham but more importantly I used to work in the Product and Technical Support group. As mentioned in Groundswell supporting customers live is extremely expensive however it saves many sales and gives customer the feeling of being helped and the makes them appreciates the company and better yet knows the support is there in the long run.....
Social Media Marketing course at Clark University Blog. In this class we are exploring new advances in technologies through Social Media and how companies are adapting new marketing strategies to keep up with today's consumer needs and wants via Social Media.
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